Survey Participation

CHBA National Home Buyer Preference Survey

Builder participation in the 2024 survey is closed

Want to know what home buyers are looking for in a new home? What features they will trade-off to get what they want? CHBA’s annual nationwide market research study – powered by Avid Ratings Canada – is the only source for this vital market insight.

Participation is free, limited to CHBA members and very easy.

CLICK HERE FOR MORE INFO AND TO ACCESS THE 2024 SURVEY

About Perks Results and Reports Value and Pricing

About

About the CHBA Home Buyer Preference Survey

A high-value CHBA member service from CHBA, delivered in partnership by Avid Ratings Canada.
The largest market research study in Canada for new home buyer preferences – over 20,000 homeowners have participated.
Asks recent home buyers across Canada what they looked for in new homes, what they'd be looking for in their next home, what features are hot, and what they’d "trade-off" to get them. Detailed buyer profiles allow analysis by buyer segment and home type, for additional insight.
A unique opportunity for participating builders to increase profits, gain market share and engage more customers by learning what home buyers in their market want today!
Participation is free, and available only to CHBA members.
Access to your personal hombuyers' raw sets
Participation = access to your personal homebuyers' responses! Participating builders not only get the entire survey results free, you can also get access to your personal homebuyers' raw data sets will be available upon request once the study is complete.
The survey process is compliant with the Canadian Anti-Spam Law (CASL).
Results from this year's CHBA Home Buyer Preference Survey have been released

How it Works

If you are a CHBA new home builder member, simply sign up in 2 minutes now.

Within a well, we’ll send you instructions and data forms so that you can submit a list of your qualified buyer contacts to be included in the survey. These must be customers who purchased a new home from you in the last two years. All that is required is contact information for your buyers – the data submission process is fast and easy.

CHBA will then directly invite your contacts to be part of this year's survey. Those who accept this invitation will be connected to the CHBA Home Buyer Preference Survey site, operated by Avid Ratings Canada in partnership with the CHBA.

All customer data supplied by you will remain secure, will only be used for the purposes of this survey, and will be purged following completion of the survey.

The CHBA Home Buyer Preference Survey complies fully with Canada’s Anti-Spam (CASL) law.

Perks

Participation Perks

As a participating builder and CHBA members, you get the following completely free of charge:

Access to your personal homebuyers responses. Your company-level data is available only to you, and at no cost. Available to participating builders only, by request.
The entire full national survey report – a $495 value!
Free access to the report data, allowing you to look at provincial and regional results, and do custom analysis to gain additional insights into the buyer segments and home types of most interest to your company.

Remember – participation in the CHBA National Home Buyer Preferences Survey is fast, easy and free for CHBA members.

Results and Reports

This customized survey examines over 50 in-depth areas of home design, building features, buying preferences, and demographics. The final study results will be available as a PDF report. Additionally, members will be able to access the survey response data, allowing additional customize online analysis by builders seeking additional insights related to specific buyer segments, home types or features.

The results from the CHBA Home Buyer Preference Survey will include detailed question-level comparisons by seven customer segments:

first-time buyers
first/second move-up buyers
third/fourth move-up buyers
relocation buyers
luxury/custom buyers
active adults
second home buyers

The survey data will enable building executives to identify the customer segments of interest to them, and then specify the closest local segment available.

The level of participation of builders across Canada will determine which markets are included in the study. Data will also be available at the provincial and national levels.

Value and Pricing

Builder/developers members who participate in the CHBA Home Buyer Preference Survey will receive, free of charge, access to the raw data responses from their customers. This company-level data will not be available to anyone other than your company.

CHBA members receive the results of the nationwide study for free, which will allow you to compare your customer preference with broader market trends. This offers study participants unique insights into what is happening in their markets, and with their own customers. Remember: the more builders who participate, the better the data.

Regular Price (Non-CHBA Members)	Nationwide study, including applicable provincial reports	$495
CHBA Member (survey non-participants)	Nationwide study, including applicable provincial reports	Free (a member benefit)
CHBA Member Participant (only for firms participating in the survey)	Nationwide study, plus company-specific special report.	Free and Exclusive (a member + participant benefit)