Engaging and Succeeding in Media Relations

(Wednesday, June 11)

This interactive session, facilitated by Gardiner Centre, will provide EOs with a fresh understanding of how HBAs can successfully engage with media. Through a combination of theory and examples, along with breakouts for discussion and hands-on application, we’ll cover key aspects such as engaging with the media both proactively and reactively, effectively pitching stories through news releases and other methods, and preparing for media interactions. Additionally, participants will learn how to construct and communicate key messages, handle difficult questions with confidence, and navigate unexpected situations to ensure clear and strategic communication.  

 

About the instructors 

Paula Dyke and Craig Ennis bring a wealth of expertise, drawing from over 50 years of combined experience as trusted advisors to Premiers, government ministers, and top executives across various industries. Their extensive backgrounds in media relations, crisis communications, and strategic messaging have positioned them as go-to experts in navigating high-stakes situations. Both have served as spokespersons for major organizations, providing critical insights into media engagement and public relations.  

Additionally, Paula, a trained former journalist, brings a unique perspective on how the media operates, offering invaluable guidance on crafting compelling narratives and handling press interactions with confidence and credibility. 

 

About Gardiner Centre 

Gardiner Centre is the outreach arm of the Faculty of Business Administration at Memorial University and has been delivering professional development courses and programs to the business community in Newfoundland and Labrador and beyond for over 40 years. They have extensive experience customizing and delivering relevant training that advances the business and leadership knowledge and skills of organizations and existing or aspiring supervisors, managers, executives and, entrepreneurs. They offer short, non-credit professional development training courses and certificate programs in a comprehensive range of business and organizational topics. Instructors use an interactive and practical methodology allowing participants to reach the next level in their professional development and to drive organizational success. Gardiner Centre’s network of instructors are industry experts, academic instructors, and practitioners.