RenoMark Program
About RenoMark
The RenoMark program serves to connect homeowners to professional renovators and contractors who are committed to quality workmanship and customer satisfaction. For homeowners, the RenoMark symbol recognizes trusted members of the Canadian Home Builders’ Association who abide by a rigorous, renovation-specific Code of Conduct. For members, the program sets your business apart from others, creates trust with potential clients, and gives you a marketing advantage.
The Benefits of Joining
Becoming a RenoMark member signifies a dedication to professionalism, integrity, and continuous improvement.
- Gain credibility in the eyes of potential clients by undergoing a rigorous screening process. This demonstrates a commitment to upholding industry standards and ethical business practices.
- Earn a stamp of approval from a trusted, national authority. This helps alleviate homeowners’ concerns and instills confidence and peace of mind in their choice of renovator.
- Receive access to valuable resources, training programs, and networking opportunities within the industry. This helps members stay up to date on the latest industry news and best practices.
How to Join
Renovators and trade contractors who are already members of their local Home Builders' Association can become join RenoMark through CHBA's online verification system.
The verification system is an online tool that makes it simple for renovators and trade contractors to register for the RenoMark program and provide the documentation required in the Code of Conduct.
Once the verification process is complete, members will receive immediate access to a full suite of marketing materials to promote their designation as a RenoMark member.
If your company is not yet a member of your local Home Builders' Association, you will need to join the local association via their local process. Once your membership is confirmed, you will then be able to proceed to the RenoMark verification system.
Current CHBA members: Access the RenoMark Verification system here.
RenoMark Code of Conduct
Professional RenoMark Renovators are committed to giving superior service to their clients, and must abide by their local Home Builders' Association's Code of Ethics, and the RenoMark Code of Conduct, which promises a standard of performance higher than common industry practice. CHBA verifies annually that members agree to the Code of Conduct and carry the required two-year warranty in their contracts, and hold the required workplace safety and liability coverage. The Code of Conduct is made up of the following requirements:
- Be a member in good standing of the local Home Builders’ Association.
- Offer a minimum two-year warranty on work (excludes minor home repair).
- Maintain a safe and organized work site at all times.
- Have and/or work only with subcontractors which have workplace safety and employers' liability coverage.
- Abide by all of the Local Home Builders’ Association’s Code of Ethics.
- Carry a minimum of $2 million in liability insurance.
- Return homeowners phone calls within two business days.
- Provide a detailed, written contract (including a scope of work) for all jobs.
- Carry all applicable licenses and permits as required.
- Have access to education, training and professional development.
Marketing Resources for RenoMark Members
The best way to let homeowners know that your company is part of the RenoMark program is to share with your potential clients directly! To help you market your participation in the program effectively, CHBA has an ever-growing bank of marketing assets available to RenoMark-verified members, including social media graphics, videos, sample radio commercials, newspaper ads, and more. There's even a sample social media campaign, with graphics that have a spot for you to add your logo.
CHBA is also marketing the program often through various channels. The RenoMark Facebook, Instagram, and Twitter accounts all have great content posted several times a week that you can share on your own social media accounts. Make sure you're following RenoMark and CHBA will follow you back!
Logo
RenoMark Directory and CHBA Directory
RenoMark Website and Blog
Sample Campaign with Social Media Posts
Marketing Resources (Extensive Dropbox)
RenoMark Code of Conduct Videos
@RenoMark Social Media